Our Story
A FAMILY WITH A STRONG FARMING BACKGROUND
Naturally Fresh was started by the Jardim Family in Fremantle in 2009.
The Jardim’s great grandparents were farmers on the island of Madeira moving to South Africa in the 1940’s where they continued farming and started up food markets. In 2008 Tony Jardim and his family moved to WA where a year later he opened his first Naturally Fresh at the old Dewsons store on Hampton Road.
Tony’s passion for fresh local produce, value for money and having a wide and diverse range of products on the shelves were a big hit with the locals. In 2011 he opened the Mosman Park store followed by the Mt Hawthorn store in 2019 with Eduardo Cardoso. Then in 2021, the Kalamunda Store opened.
Freshness, quality and support for WA farmers and producers are evident in all Naturally Fresh stores.
SUPPORTING WA GROWERS AND THE ENVIRONMENT
